• TheraTrue (stylized as TheraTrue, Inc.) is a U.S. medical cannabis company focused on producing, processing, and dispensing medical cannabis products under regulated frameworks. SITE: TheraTrue
• Their branding often uses the word Therapy or Therapy Cannabis in their retail/dispenser concepts, emphasizing medical/patient wellness, clinical design, and “therapeutic” experience (rather than purely recreational).
• TheraTrue was founded by Dr. Paul Judge (with early announcements in 2021) and has emphasized vertical integration, research partnerships, and a mission of transparency and quality.

So “Therapy” in their retail branding is presumably tied to their framing of cannabis as therapeutic medicine—the idea that stores are not just dispensaries but “therapy cannabis” environments, incorporating patient education, comfortable design, personalized care, and medical legitimacy.

TheraTrue’s footprint and operations

Florida role

• In the Florida MMTC (Medical Marijuana Treatment Center) list, one of the named dispensing operators is TheraTrue Florida, with authorization status.
• That means TheraTrue has legal permission (or plans) to dispense in Florida under the state’s medical marijuana program, since Florida restricts dispensing to licensed MMTCs.
• However, I did not locate a specific address or publicly confirmed retail store in southern Florida under the “Therapy Cannabis / TheraTrue” banner (as of my search). Their Florida authorization status is recorded, but maps or store locators did not turn up a southern-Florida “TheraTrue Therapy” outlet yet (or under that name).

Other states, growth & leadership

• TheraTrue is expanding beyond Florida. They have active or developing operations in Georgia, Ohio, and Virginia according to their press pages.
• Their cultivation and processing logic is detailed on their “Process” page: they cultivate indoors, perform extraction, manufacture standardized formulations, then dispense via retail/clinical outlets.
• Recently (2025), TheraTrue named Chris Ras as their new CEO to guide their expansion strategy. He brings prior experience scaling retail and operations in cannabis. READ MORE: MJBizDaily
• The MJBizDaily article mentions that TheraTrue opened a store in Cleveland, Ohio, and has plans for Cincinnati.
• Their press page also indicates they are applying or operating in Virginia and Alabama for integrated licenses.

When did TheraTrue begin?

• TheraTrue’s founding and public launch appears to originate in 2021, per press announcements.
• In April 2024 they announced that they will redefine the medical cannabis patient experience via elevated in-store atmosphere and patient education under their “Therapy Cannabis” branding.
• The funding and early licensing efforts date to early in their timeline; for example, in 2021 TheraTrue announced $50 million in funding commitments and early applications in Georgia and Virginia.

So they are still relatively new in terms of retail presence, especially in Florida, and they appear to be scaling cautiously.

What “Therapy Cannabis / Therapy” means in their model

From their public materials, here’s how TheraTrue frames and operationalizes “therapy”:

1. Patient-centered design & experience
   • Their press releases mention an “elevated in-store atmosphere” and patient education components, suggesting their retail sites aim to feel more like medical clinics or wellness centers than “smoke shops.”
   • Their “Process” page describes that their dispensing step involves thoughtfully planned layout, design, and patient care by trained pharmacists and staff.
2. Consistency, standardization, and quality
   • They emphasize strict cultivation, extraction, manufacturing processes in controlled, indoor facilities, aiming for reproducible, high-quality medical cannabis formulations.
   • The “Process” flow shows cultivation → extraction → manufacturing → dispensing, which fits a vertical integration model common among firms that emphasize “medical reliability.”
3. Transparency & regulated operations
   • TheraTrue emphasizes that it operates “fully regulated, transparent” facilities, aligning with the idea that patients deserve clean, tested products and clear documentation.
   • Their public branding is less about recreational appeal and more about legitimacy, science, and wellness.
4. Therapeutic framing over commodification
   • By using “Therapy Cannabis” branding, they signal to patients, regulators, and stakeholders that their cannabis is intended as medicine or treatment, not simply a consumer good.

Challenges, gaps, and what to watch

• Presence in Florida: Though authorized in Florida, their physical retail footprint there, especially in southern Florida, is not clearly documented in public directories or maps as of my search. They may still be developing or prepping locations under the “Therapy” branding.
• Regulatory differences across states: As they expand across Georgia, Ohio, Virginia, etc., they must adapt to each state’s regulatory framework (e.g. product limits, testing, labeling). Their new CEO’s role likely involves navigating these complexities.
• Scaling vs. dilution: Growth can pressure consistency, quality, and patient experience—especially if expansion is aggressive. The challenge is preserving the “therapy” premium while scaling.
• Competition & positioning: In established cannabis markets, TheraTrue will compete with legacy brands. Their differentiator must be quality, patient care, research, and branding, rather than being yet another dispensary chain.
• Public perception & stigma: Embracing “therapy” helps, but many patients still perceive cannabis as recreational or illicit. The company must manage stigma and regulatory scrutiny.

Summary & Outlook

TheraTrue (and its associated “Therapy Cannabis” brand concept) is an ambitious medical cannabis operator aiming to blend clinical legitimacy, patient experience, and vertically integrated production. While they hold dispensing authorization in Florida, I did not confirm a southern-Florida retail “Therapy Cannabis” location in my search. Their expansion across states like Georgia, Ohio, and Virginia shows they aim to scale. The “Therapy” framing is central—positioning their stores not as commodity dispensaries but as wellness / medical therapy centers. The challenges ahead include executing physical footprint, maintaining quality at scale, adapting to state rules, and differentiating in crowded markets.